Recursos
Cómo se rompen de verdad las operaciones de agencia, y qué hacer al respecto.
Notas de campo escritas llevando un estudio y construyendo el software que lleva uno — trato con clientes, altas, dinero, y el negocio del coaching.
Los artículos se publican en inglés. El resto del sitio está en tu idioma.
Llevar el trabajo
Trato con clientes, altas, y los pasos de un día de agencia que no son de nadie.
- 4 min de lectura
The agency client onboarding process
The week between “yes” and “started” sets the relationship. Seven things onboarding has to produce, which can be automated, and the one that must not be.
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How agencies automate client operations
Client ops is the unglamorous middle of the job: acknowledging, updating, chasing, invoicing. Which parts a machine should do, and the order that pays back fastest.
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An operator is not a dashboard
Every tool an agency buys promises visibility. Visibility is not the problem. Nobody is short of things to look at. The problem is that looking is still work.
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The twelve-step day, and why we build against it
One workflow, twelve steps, and a rule: if a feature does not serve one of them, it does not get built. Here is what that rule has already stopped us doing.
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Cobrar
Facturas, cobros y el circulante que un estudio presta a sus clientes sin pretenderlo.
El negocio del coaching
Para entrenadores online: qué necesita una cartera de clientes de su software, y a qué precio.
- 3 min de lectura
How to price online coaching
Most coaching prices are set by looking sideways at other coaches. The arithmetic that decides whether a roster is worth running, and how to raise a price.
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Best tools for online coaches
Every list of coaching tools is a list of products. This is a list of jobs: what a coaching business needs software to do, and how to tell what a tool covers.
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